Delaying foundational tasks until the eleventh hour is just par for the course in every day life. Consider the usual suspects of delay: homework, taxes, exercising, and even that trip to the dentist we know we can’t evade forever. Why would we assume business functionings to be any different? They are, in fact, run by humans, so it only makes sense that the pattern would persist. We see it time and time again, companies building machines delay designing the Human Machine Interface (HMI) despite its critical role in facilitating a product’s functioning and success.


The HMI isn’t just another component; it is the primary touch point between your machine and the user. This interface is the first impression, a moment as crucial as the unveiling of a meticulously wrapped gift. The packaging of a high-end smartphone, for instance, isn’t just a box but a deliberately crafted introduction to the product inside. Similarly, the HMI of any device, whether it’s a life-saving medical instrument or an advanced piece of industrial machinery, should not be an afterthought but a central aspect of the design process, designed to establish trust and confidence in the machine from the very first interaction.

The technology enclosed within your product might be revolutionary, but its value is inherently linked to the user’s ability to engage with it effectively and intuitively.

A confusing or frustrating user interface can doom even the most innovative devices to failure, making them less desirable than those that focus on a great user experience right from the start.


Integrating HMI expertise early in the product development cycle is the key way to avoid this potential pitfall. This isn’t just about deciding between touchscreens, keypads or physical buttons; it’s about envisioning how users will interact with your technology on a fundamental level. By involving HMI specialists from the start – professionals experienced in designing function & form – you can ensure that the interface enhances, rather than detracts from, the user’s experience.


We often say, the best HMI is one you don’t have to think about. Ideally, users will appreciate its quality, but if they seamlessly interact with it without a second thought, it’s a testament to its intuitive design. The goal is a user experience so fluid that the interface itself fades into the background, allowing users to focus on their tasks, not on deciphering the tool they’re using.


Engaging with an HMI supplier early doesn’t just enhance the end product, it streamlines the development process itself. Meaning:

  • fewer revisions
  • a more cohesive product strategy
  • a turn-key HMI that integrates into the device seamlessly
  • a device that feels intuitive to its users from the moment of first contact


Let’s shift the design process from viewing the HMI as a last-minute detail to recognizing it as the cornerstone of user experience. By doing so, we not only elevate the quality and desirability of our products but also solidify our commitment to innovation that connects with, and understands, the end user.

We’re here to help your end users love your product!